4 Essentials Tools Your School's Website MUST HAVE to Increase Direct Bookings and Gain More Leads
1Enrol Pty Ltd
The secret is to seek ways to increase sales, keeping strong business relationships with your agencies and business partners, and a strong focus on increasing direct enrolments. So how can Schools and Education Institutions Increase Direct Website Traffic and Retain and Increase Conversions?
Direct website traffic is crucial for the international education industry. Language Schools and Institutions have to stand on their own, especially if they have little brand recognition or are relatively small. Hence the internet plays a major role in helping grow their business. But the internet is extremely crowded and noisy. If an International Education School does not have a multi-channel digital marketing strategy, it will have difficulties being noticed and will be highly dependent on Travel & Education Agencies with sometimes steep commission structures that eat a big chunk of your revenues. The secret is to seek ways to increase your sales, keeping strong business relationships with your agencies and other business partners, and a strong focus on increasing direct enrolments.
So how can Schools and Education Institutions Increase Direct Website Traffic and Retain and Increase Conversions?
1. Provide the Best Available Rates
Make sure your website offers the best courses and prices available online. Your business partners and agencies should provide the same prices as well, but ensure that you’re not at a competitive disadvantage on your own school website. Make sure to run special promotions and offers to increase brand interest and brand recall, consequently increasing repeated visits to your site.
2. Offer Dynamic Pricing on Your Enrollment Engine
Dynamic pricing is not just about offering lower prices in the low season and increasing the prices during the high season, nor to offer massive discounts when you realize the school isn’t going to be as full as expected. Dynamic pricing is more about offering promotions to specific student prospects within your recruitment engine. Launching direct campaigns to improve brand awareness and recognition, meeting your client’s needs and rewarding them for choosing your Language School or Institution.
3. Have an Attractive, Good Looking, User-Driven, Optimized Website
The best way to lead prospects to your website is by offering a site that is appealing enough so that when potential students stumble upon it, they will get a positive impression on the school and will want to share it, express their interest, or bookmark it for future reference. Your School website should also work as a conversion engine that has one goal – to turn website visitors into leads and enrollments. Make sure the website inspires your student prospects, and it’s easy for them to submit their application or interest in quick, easy steps.
4. Enhance Student Prospect Journey, in Real Time.
1Enrol platform seamlessly integrates with your school’s website offering you the tools you need for lead generation and management, integrating your website with your Student Management Systems, international payment providers, and giving you the capabilities to allow to manage your leads or forward them to your agents automatically, in real time. Saving you time and money. Implementation is easy, with just a small piece of code installed in your site and booking engine. In fact, it takes longer to get a cup of coffee than to install 1Enrol’s lead management solution. Once the installation is in place, 1Enrol transforms your website into a high converting booking site allowing you to enhance and manage your prospects, in real time, helping you increase conversions and deliver a better customer experience.
Get us tocontact you today on more information to supercharge your School’s website.