Destination Marketing Companies Introducing More Resources for International Student Recruitment and Adding New Partnerships

1Enrol Pty Ltd

UNWTO predicts the number to reach 1.8 billion international arrivals by 2030 which indicates that the tourism industry is a big business...

The World Tourism Organization (UNWTO) has stated that international travel increased considerably over the past 50 years with 1.2 billion international arrivals last year.

UNWTO predicts the number to reach 1.8 billion international arrivals by 2030 which indicates that the tourism industry is a big business, now accounting for 10% of the world’s GDP.

Youth Travel is correspondingly growing to represent 23% of the total international arrivals and expected to reach 360 million by 2030. Youth travelers tend to stay for longer periods and have a higher average spend which helps to boost the economy.

Moreover, international students are frequently early adopters for the new countries, and because they are tech savvy, highly engaged online via their mobile phones, they are shifting tourism marketing for business to business (B2B) companies and business to consumer (B2C) organizations. The Student travel market has recently been evaluated to approximately US$120 billion per year with 2.3 million for language travel and 4.5 million for post-secondary overseas students.

Destination Marketing Organizations (DMOs) are similarly helping to promote student travel with new and various allied groups such as airlines, travel operators, institutions and government ministries. Their efforts represent a valuable contribution to the international recruitment industry, offering more effective, integrated approaches for promoting cities and school destinations as well as strengthening the whole student experience.

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